Unibloc Hygienic Technologies is a manufacturing company specializing in flow control technology, such as positive displacement pumps and drum pumps. The company serves a wide range of industries and provides products that help customers achieve lower operational costs, fight downtime, and meet deadlines when executing sanitary pumping jobs.
Unibloc told Learners.ai it had trouble integrating the technologies it relied on for day-to-day operations. The company used Microsoft Dynamics 365 as its Enterprise Resource Planning (ERP) system, including as its primary Customer Relationship Management (CRM) system. HubSpot Marketing Hub was being used as the marketing automation platform. Incorporating all these platforms proved challenging. To make matters even more complicated, Unibloc had different instances of Dynamics 365 ERP and CRM for the different markets it serves, such as North America, Germany, and the United Kingdom. This complex tech environment made it difficult for the marketing and sales team to perform simple operational activities.
Unibloc came to Learners with several challenges, including:
Here's how Learners.ai solved the above challenges for Unibloc:
Unibloc's marketing team used HubSpot for leads, forms, and other campaign-related jobs that sent leads to HubSpot. These leads would just sit there unless a sales rep decides to log in and check. So we created a small Power Automate app to create a bi-direction link between Dynamics 365 and HubSpot. Now leads get created in the CRM instantly and changes to any property in either Dynamics 365 or HubSpot would be reflected in the other, increasing visibility into lead-based workflows.
Learners also created an integration via Power Automate that allowed Unibloc's marketing team to send quotes created in Dynamics 365 directly to HubSpot, improving deal management. Marketing team could also send closed won and closed lost deals to HubSpot from Dynamics 365. This bi-directional pipeline enhanced conversion-based reporting, helping Unibloc learn where qualified leads, sales-qualified leads, opportunities, and customers were in its marketing and sales funnels.
Learners used Power Automate because it's a local Microsoft solution with little complexity that requires no custom elements. By building integrations using local components of HubSpot and Microsoft, the total cost of ownership for Unibloc is low, and management and maintenance are simple. It also reduces operational risk by applying industry best practices.
Before partnering with Learners, Unibloc wasn't getting enough value from their tools so most people still used spreadsheets for some marketing and sales tasks. By improving system integrations, Learners digitized the company's operations, allowing it to get more return from its SaaS stack.
The biggest benefit of Learners' partnership with Unibloc is increasing visibility into conversion rates. Dynamics 365 and HubSpot integrations allow the company to track conversions more effectively and learn more about deals, opportunities, and customers in its funnels. With increased visibility into conversion processes, Unibloc has been able to convert more leads into bonafide customers. Its conversion rate has increased by 15% since working with Learners.
Unibloc's close rate has also improved by 20%. Sales and marketing teams knew little about deals and leads before Learners created new integrations between systems. Now, these professionals can close deals in a quicker timeframe because they have more visibility into pipelines.
Another benefit of Learners' partnership with Unibloc is revenue attribution. With a more unified tech environment, Unibloc can determine which marketing channels result in the most sales. The company's sales and marketing departments are now fully interconnected. Unibloc can also manage data and maintain data quality as information flows from one system to another, such as Dynamics 365 to HubSpot.
By digitizing Unibloc's operations, Learners has saved the company thousands of hours. By removing manual and spreadsheet-based processes, the company has reduced labor resources and increased efficiency by 25%.
Unibloc can also quickly rectify bottlenecks that result from Learners' integrations. Error reporting is part of the Power Automate solution, and if an error occurs, the team receives a webhook notification. Unibloc can also receive email alerts every time a failure happens within Power Automate, such as a deal not being synced. By identifying these failures, Unibloc can respond to problems quickly and make sure they don't impact workflows.
Unibloc's sales reps also receive email notifications about new leads they should connect with. These reps get alerts based on their region code, helping them engage with potential customers in their location, whether that's North America, Germany, or any other of Unibloc's markets. That way, reps never miss a sales opportunity.
Elevate your go-to-market team's performance with Learners.ai. Harness the power of predictive analytics and intelligent automation to boost your operational efficiency and growth. Book a call with us today and unlock your team's full potential. Let's drive your success together.